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Behind the Design: Garment-dyed Tees

To recreate the lived-in look of their favorite vintage tees, our designers partnered with a factory in downtown Los Angeles to produce a new style of perfectly imperfect garment-dyed shirts for our men’s, women’s and crewcuts collections. Our men’s designer, Frank Muytjens, explains.

Frank reviews a garment-dyed tee. Each piece is dyed and washed only after it is complete (hence the name “garment-dyed”), resulting in unique color saturations because of the way the dye pools at the seams.

“We wanted to replicate that faded old T-shirt you just can’t let go of, so we started with a textured cotton fabric, gave it vintage details like a slightly twisted, thinner neck trim and then garment-dyed it to create highs and lows of color and a lived-in, somewhat imperfect feel.”

Our design team looks over the variation of T-shirt washes.


“It made sense to produce the shirts in LA because California is where you go if you want to find these really interesting washes that capture a laid-back lifestyle...”
The T-shirts being cut, sewn and dyed in Los Angeles.


“The softer shades of the shirts are a great way to introduce some subtle, easy color into your T-shirt palette. The nature of the garment-dyeing process also means the color of each shirt is going to be slightly different, which just adds to their charm.”


Photographs by Bryan Derballa and Ken Tisuthiwongse.

Shop our garment-dyed tees for men, women and crewcuts.
TAGS: mens, frank muytjens, los angeles, behind the design, womens, crewcuts
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