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The New Rules of Business Casual


There was a time when a suit got you through till casual Friday, but these days there’s more than just two ways to dress for the office. We traveled to LA—a city where guys have been doing the casual-cool thing for years—to see what four stylish professionals wear when they’re on the job.


1. KEEP YOUR SHOES FORMAL EVEN IF YOUR PANTS ARE CASUAL
Raan and Shea Parton, cofounders of Apolis 

The Parton brothers launched their clothing line, Apolis, as a way to provide jobs to a global network of artisans. That means their day can take them from the factory floor to an investor lunch. Italian leather Ludlow dress shoes and loafers reinforce their role as entrepreneurs, but their classic chinos and denim keep them comfortable while on the go.


2. SWAP YOUR BLAZER FOR WORKWEAR
Taku Shinomoto, co-owner of Tortoise General Store 

Together with his wife, Keiko, Taku opened Tortoise General Store on Abbot Kinney Boulevard in 2003. Inside, you’ll find everything from minimalist Japanese glassware and cutlery to vintage Noguchi lamps. For him, wearing a tie doesn’t make sense, but he does need to look as put together as his shop. Our Wallace & Barnes chore coat (which is based on the jackets traditionally worn by French tradesmen) gives him just the right amount of a tailored look while also nodding to the hardworking past of this vintage-inspired style.

Kaikado tea canisters, produced by a family in Kyoto, line the shelves.




3. TRY CHAMBRAY INSTEAD OF A DRESS SHIRT
Henry Williams Jr., senior account manager at Google 

Working at Google’s office in Venice, Henry enjoys a casual dress code, but his senior role requires a professional appearance at client meetings. He makes that balancing act look easy by pairing sneakers and a chambray shirt with a sharp Ludlow jacket in Italian chino. Bonus points: chinos in a military green.
Google’s Venice office is in the Binoculars Building (originally the Chiat/Day Building), designed by architect Frank Gehry. The building gets its name from the giant binoculars sculpture by Claes Oldenburg and Coosje van Bruggen that serves as the entrance to its parking garage.


Special thanks to Apolis and Tortoise General Store. 

Photographs by Clément Pascal. Photographs of Henry Williams, Jr. by Katrina Dickson. Grooming by Roz Music for Tracey Mattingly. Styling assistance by Sarah Coggins. 

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TAGS: mens, ludlow, wallace & barnes, los angeles
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