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How It’s Done: White Jeans

For some new ideas on how to style the summer classic, we turned to Juliana Rudell Di Simone, who, along with her husband, owns the U.S. outpost of Tokyobike (the cult Japanese bicycle brand). Here, the Brazilian-born New Yorker shows us three ways—and three places—she’s wearing our white Billie demi-boot crop jean. (And just as we suspected, dogs make the best accessories.)

At the Tokyobike shop in Nolita

“I’m always running (or biking) around for my job, so flats and comfy jeans are my go-tos—not to mention button-ups, which I can never have enough of. My shirt collection probably takes up 70 percent of my closet.” 

Juliana wears our Billie demi-boot crop jean, a button-up shirt (similar here), blazer (similar here) and ballet flats (similar here).

Biking and flower shopping around Greenwich Village

“I’m always asked what the perfect outfit for riding a bike
is, and I always have the same answer: one that looks good on and off your bicycle. This look
is playful and cute, plus the striped top makes me feel like I’m riding my bicycle on the Italian coast.”

The lineup of colorful bicycles outside Tokyobike in Nolita.

At home with the dogs in Carroll Gardens, Brooklyn

“I’m pretty biased, but I think Henry and Pepino (my dogs) can make any outfit look good. That said, this fringy top—which shows just enough skin—is definitely a step up from the pajamas I usually wear on our morning walk.”

For a stroll around the neighborhood, she wears a linen tank top with fringe and jeweled block-heel sandals (similar here).

Special thanks to Tokyobike.

Photographs by Meredith Jenks. Hair and makeup by Amy Chin of Amy Chin Beauty.

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TAGS: how its done, womens, denim, brooklyn, how to