THE COLOR INSPIRATION
Each season, our design team builds mood boards to start developing the one-of-a-kind palette.
“This fall, we included a lot of pink—in all shades: wild flamingo, bubblegum, soft peony…” explains
Somsack, our head of women’s design. Once they’ve put together the palette, Cherie takes over.
THE COLOR LIBRARY
We have 6,337 (and counting) chips in our color library—all under Cherie’s watchful eye. Besides
naming and cataloging all the shades for women’s, men’s and crewcuts every season, she works
with the fabric houses and our design team to make sure the quality of the hue is expressed
properly. Basically, if it comes back not exactly perfect, it’s redone until it is.
THE COLOR NAMES
Cherie has been turning blues into Dutch skies, greens into spearmint sprigs and reds into fiery sunsets for over 13 years. “People always ask how I come up with the color names,” she says. “I
just read a lot and scribble things down whenever the inspiration strikes me.”
Shop the women’s collection here.