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Behind the Design:
Michael De Feo
for J.Crew


We don’t advocate breaking the law—but that’s kind of how our latest collaboration with street artist Michael De Feo (aka @theflowerguy) came about. After we spotted his signature floral brushstrokes all over one of our spring 2015 ads in NYC, we became instant fans and asked him to create a special collection of T-shirts just for us. Get to know The Flower Guy…


THE AD THAT STARTED IT ALL 

We came across this “fashion takeover” of our ad, above, on Michael’s colorful Instagram feed and loved it so much we regrammed it. “I was completely surprised by that,” he says. “I thought maybe J.Crew would be upset.” 


THE CREATIVE PROCESS 

How Michael describes his artistic inclinations: “I’m someone who doesn’t like to sit back and let the world operate around me—I’m much more interested in participating and tampering with things.” 



THE KEY TO THE CITY (OR AT LEAST ALL ITS BUS SHELTERS) 

Michael was given this key (which opens every outdoor ad display in NYC), above, bottom right, by guerrilla art collective Public Access in 2015. “I also used it in Paris and Amsterdam this year.” 



 WEARABLE WORKS OF ART 

One of the paintings Michael created especially for our collaboration, above, bottom right. “I’ve always wanted people to enjoy and experience my work in a variety of ways,” he says. “With fashion, people can touch and wrap themselves in my art.” 



AND NOW, MICHAEL ANSWERS THE J.CREW Q’S… 

YOUR ABSOLUTE FAVORITE COLOR IS…
Any color of the ocean.

VICE YOU’LL NEVER GIVE UP?
Magazine shops.

YOUR FIRST JOB WAS…
Working in a deli.

HOW DO YOU TAKE YOUR COFFEE?
With just enough milk to make it match my wing-tip shoes.

WHO IS YOUR INSTAGRAM CRUSH?
@echinopsisfreak and @sammcknight1. 

THE ONE THING THAT’S ALWAYS IN YOUR FRIDGE?
Martini olives.

YOUR SPIRIT EMOJI IS…
A dancing bear, if they had one. 

Photographs by Bryan Derballa.

Shop the entire collection of Michael De Feo for J.Crew T-shirts here
TAGS: womens, behind the design, in good company, art
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